Hyper local content is uploaded daily by The Coast editorial team including breaking news, informed opinions, updates from city hall, concert announcements, restaurant reviews and interviews with new shops and services in The Coast’s ShopTalk column. receives 212,000 unique visitors a month looking at over 650,000 unique page views. Standard IAB sizes are served ROS using Google’s Ad Manager. Sizes include: 728×90, 300×250, 300×600, 320×50

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The Coast Digital


Email still remains an effective marketing tool. Along with reaching readers on their mobile devices and desktops The Coast delivers a slate of specialized email newsletters to subscribers including:

  • Sure Things weekly entertainment and event picks for the weekend.
  • Food & Drink bi-weekly food news, reviews and favourite products.
  • Citadel Thrills monthly news and opinion roundup.
  • Ticket Halifax monthly roundup of upcoming events, over 30k subscribers.

“The Coast is still our go-to when it comes to getting word out about all types of concerts. The Coast Insider newsletter has become a favourite of ours, allowing us to customize the look and timing of our outreach. We love being able to reach readers directly while they’re at work, on their phones during their commute, or just when they’re taking the time to catch up on emails.”

Erin McGuireSonic Concerts

More digital…

Additional Sites Managed by the coast include The Deep, Halifax Burger Week, The Reef magazine, and Halifax Match.

The Deep is a new home for Atlantic Canadian longform non-fiction. Ambitious, entertaining, important east-coast journalism that stands toe-to-toe with the best magazine writing and reporting in Canada today. Recipient of the 2019 General Excellence Award from The National Media Awards Foundation’s 2019 Digital Publishing Awards.
BurgerWeek official site of Halifax Burger Week. Listings and updates for the city’s favourite food event. The site saw more than 345k visitors looking at over 2.3m page views in 2019.
The Reef magazine is  joining the Canadian legal cannabis conversation with a blunt mission to de-stigmatize pot. 
HalifaxMatch Halifax’s truly local dating site. Halifax Match is full of Coast readers looking for a serious relationship, a coffee date or just a one time hook-up. It’s free to place a profile, free to respond to messages from other members and free to let your Halifax love fly.