Hyper local content is uploaded daily by The Coast editorial team including breaking news, informed opinions, updates from city hall, concert announcements, restaurant reviews and interviews with new shops and services in The Coast’s ShopTalk column.
Thecoast.ca receives 212,000 unique visitors a month looking at over 650,000 unique page views. Standard IAB sizes are served ROS using Google’s Ad Manager. Sizes include: 728×90, 300×250, 300×600, 320×50
Email still remains an effective marketing tool. Along with reaching readers on their mobile devices and desktops The Coast delivers a slate of specialized email newsletters to subscribers including:
- Sure Things weekly entertainment and event picks for the weekend.
- Food & Drink bi-weekly food news, reviews and favourite products.
- Citadel Thrills monthly news and opinion roundup.
- Ticket Halifax monthly roundup of upcoming events, over 30k subscribers.
“The Coast is still our go-to when it comes to getting word out about all types of concerts. The Coast Insider newsletter has become a favourite of ours, allowing us to customize the look and timing of our outreach. We love being able to reach readers directly while they’re at work, on their phones during their commute, or just when they’re taking the time to catch up on emails.”Erin McGuireSonic Concerts