Branded Content

Work with The Coast to develop unique content inspired by the journalism and our brand familiarity in the Halifax market. Our team will help create content or unique event sponsorship experiences to bring brands together on our digital platform.

Branded content features:

  • Content created by Coast team (separate from editorial department). Includes interview and one photo.
  • Posted on thecoast.ca. Appears on the home page for one week.
  • Post accompanied by client’s artwork for IAB sizes: 728×90, 300×250, 320×50. Additional ad impressions ROS at an additional cost.
  • Linkable logo of company included at the top of the post.
  • Post shared on The Coast’s Facebook page. Additional boosts can be added at an additional cost.
  • Post shared on TwitCoast promo and then reposted on TwitCoast.
  • Author by-line: “Content by…” client name
  • Tag PAID CONTENT
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Social Media Network

The Coast has one of the biggest social media eco-systems in the city with a total of 151,000 followers. Get involved and target our community with an additional social media ad spend. Instead of just boosting a post, we will help target interests and available social demographics so that your brand gets the most ROAS (return on ad spend) with us.

SOCIAL MEDIA FOLLOWERS

  • INSTAGRAM// 34,000 followers, average 11,500 impressions per post
  • FACEBOOK//30,000 follows
  • TWITTER//87,000 followers                                                                                                  *followers, June 2019