THE LOCAL CHOICE

It’s been that way since 1993. Back then Halifax’s music scene was making international headlines, but the city’s other media didn’t care. That’s when a group of friends from journalism school realized the city needed a new paper, and The Coast was born. More than two decades later, The Coast remains the information source of choice for people who love Halifax and demand the best for the city. To serve this growing community of readers, we’re building The Coast for the long term. We believe in quality, we believe in local. We’re making a bet that the future lies in driving attention by being smart and useful and true to Halifax. We are reaching our community in print, online, through social media and events and countless other ways. To find The Coast today, just go where people eat, shop, work, play and live.

FOCUSED ON HALIFAX

Coast readers deserve the best. Our editorial team specializes in telling engaging, local stories that others are missing. It’s an approach that has lead to award-winning journalism—but above all we do it for the city.

Awards

CJF Excellence in Journalism Award, 2015

Atlantic Journalism Awards, 2014, 2013, 2010, 2009, 2007

Association of Alternative Newsmedia Awards, 2015

Canadian Community Newspaper Awards

National Newspaper Awards

Governor General’s Michener Award nominee, 2013

Twitter’s Shorty Awards nominee

Readership + Demographics

97,779+

Weekly Total Readership

Age Range

  • Between 19 and 35

  • From 35 up

  • Over 55

74,770+

Reading Printed Newspaper Weekly

Education Level

  • LT HS

  • Graduated High School

  • Post Secondary School

*2011 census reports HRM is 70%

23,009+

Weekly Reading Online Only

Household Income

income before taxes

  • Under 50k

  • From 50k up

  • Above 75k

*2011 census reports HRM is 22%
**2011 census reports HRM is 37% 

Digital Reach

TheCoast.ca is updated daily with news hits, ShopTalk news, concert announcements, over 500 updated entertainment listings, and an active commenting community.

220,741

Unique Visitors - thecoast.ca

606,287

Webpage Views - thecoast.ca

154,686

Mobile Views

Coast Distribution

The Coast prints 23,000 copies every week and is available at 600 HRM locations in counter racks, freestanding racks and newspaper boxes.  The Coast has had its distribution audited since 1997 by a third party company verifying circulation numbers, drops and returns. Current Publisher Statement statements are available on request.

Where Our Readers Live
Other**0%
Halifax *0%
Dartmouth 0%
Bedford0%

*Downtown, South End, Northwest Arm,Quinpool, Connaught, North End, Clayton Park,Fairview, Rockingham, Wentworth

** Woodside, Purcell’s Cove, Armdale, Spryfield,Herring Cove, Hammonds Plains, St Margarets Bay


Coast Events

Our events are designed to activate our readers and to boost local economies. We are creating popular events that are new to Halifax and enhance the businesses that participate.

Social Media Engagement

24,700

Facebook Likes

73,800

@TwitCoast

22,000

@thecoasthalifax

Community Connection

Our readers connect with The Coast’s mission to set the agenda for public debate, generate economic growth in the city and make Halifax a better place to live. The Coast is a proud supporting partner to many arts organizations and non-profits and charities. Here are some of the ways The Coast gets its community involved.

Sales & Marketing Team

At The Coast, our combined experience of selling to local business and brands gives us a unique experience of being Halifax marketing specialists. We know the print and digital advertisements in our products represent the fabric of the city. Our team wants your business and brand to be successful. We will work with you to make sure your marketing message is out in front of our readership. Get in touch to start activing The Coast community with your business.

Christa Harrie

Director of Sales and Marketing

902-422-6278 | ex. 121
christah@thecoast.ca

Melanie Chapman

Senior Account Executive

902-422-6278 | ex. 119
melanie@thecoast.ca

Rochelle Locke

Senior Account Executive

902-422-6278 | ex. 118
rochelle@thecoast.ca

Lindsay Cory

Promotion & Events Manager

902-422-6278 | ex.500
lindsayc@thecoast.ca

Grant Faulkner

Account Executive

902-422-6278 | ex. 126
grantf@thecoast.ca

Christine Oreskovich

Publisher

902-422-6278 | ex. 111
christineo@thecoast.ca

Contact Us

 

Verification